Portrayal of Masculinity and Femininity in Commercials

I watched a variety of different clips from TV displaying the portrayal of masculinity and femininity and brainstormed the portrayal of gender stereotypes, gender attitudes and behaviors, sound, mis-en-scene and camera angles.

From watching these video's we can gather that men are protrayed as the more dominant gender where as the women are shown to be the less superior. Many of the clips I watched were similar in terms of portraying stereo types as women are shown to be gentle, caring and take pride in their appearence as they fuss around the needs and expectations from the men. Where as men are portrayed to be muscully, boistrous and adventerous, and attract women as appose to the women who put effort into attracting the men.

 

Dominance of gender is shown through camera angles as shots of men are from a lower angle to show that they are looked up to and women from a lower angle as they are being looked upon.

  

In these variaty of different clips men are shown to be discraceful for being caring as they are expectted to be strong and laid back. They are shown to be the more dominant gender as they resist being spoken down to or being shown to be less powerful by the women.

 

In this clip the women are portrayed to be happy housewives are they are shown happily cooking and cleaning. The music supports this music as it exaggerates the pride women take in their appearence as the singer sings about clothes and presentation. Lots of clothes are also shown on screen and attracting the men. This shows us that the women are the less dominant gender.

 

In this clip women are shown to be more gentle from their soft tone of voice, where as the mens are serious to show superioty. The men are shown to be more intelectual, and it is shown to be a discrace that women are equelly smart as shown by the reaction of the other characters. The voiceover comments that the woman, 'embaresses herself' from doing this and she and her husband, who is now frustratted at her remark, escort themselves from the table. The voiceover also comments on the men 'exchanging witty stories' showing their intelectual status. He also comments, 'look at the women arn't they pretty, to show that their looks are more important than their personality or intellegence.  



Picture definitions

 

I created the definitions of ideology, stereotypes and representation through pictures. All of this is used in TV Drama.

Iconic Film Directors Group Research

My group and I did some research into famous thriller directors to take influence from for our own ideas. To do this, we each individually researched a director before comparing the styles of their work- 

I researched Christopher Nolan. From comparing these film directors and their style of work I think that                                            I have been most influenced by Christopher Nolan as the films many of the films he has directed and have found The Dark Night in particular as epic through the use of dramatic effects of lighting, music and sound. Alfred Hitchcock has a unique graphic design he puts into his opening sequences and David Fincher's music video like openings. 

BBFC Research

BBFC by meganherzl on GoAnimate

Animated Presentations - Powered by GoAnimate.

We researched what BBFC was and demonstrated our knowledge of the topic through Go Animate. When creating our thriller films we must take the BBFC guidelines into consideration depending on our target audience and what sort of rating we would like to make the film.

Thriller Ideas

I Brainstormed my ideas for a thriller opening- each of which had a different theme. Different films influenced my ideas- even if they were not from that genre/ sub-genre. I included only relevant details of the story-line in the brainstorm as we are only going to make the introduction to a thriller.

I then made a collage of stills from the thriller films that influenced my ideas. In the photographs i have included relevant lighting, camera angles and positions of the characters that would be relevant to the film opening i may choose to attempt to create.